Riviera Iced Tea were looking for a drinks packaging design agency to create a new brand, and packaging design range for their premium iced teas.
We worked with Riviera Iced Tea to bring their vision to market, creating a chic brand and packaging design inspired by sunkissed sipping in the mediterranean.
The Challenge
Riviera Iced Tea set out to launch a premium, Mediterranean inspired drink into a highly saturated iced tea market dominated by citrus-led flavours and sugary fruit based imagery.
The brand needed to differentiate itself from category conventions, appeal to a more lifestyle-conscious consumer, and establish a premium look and feel that could work across both retail and direct-to-consumer channels – without losing authenticity or approachability.
What We Did
- Brand Identity Development: We crafted a distinctive brand identity inspired by the Mediterranean, capturing the essence of sunsets, pastel skylines, and summer ombres to differentiate Riviera Iced Tea in the premium beverage market.
- Packaging Design: We designed confident minimalist drinks packaging design drawing on the brand’s Mediterranean inspiration, moving away from conventional fruit imagery to attract a broader consumer base.
- Retail Strategy: Developed a comprehensive retail strategy to position Riviera Iced Tea effectively in the market across the various categories which they planned to sell into.
- Direct-to-Consumer Packaging Design: Supported the development of packaging design tailored for direct-to-consumer channels, ensuring consistency and appeal across different distribution platforms.
- Brand Launch Marketing Materials: Produced a range of marketing materials to support the brand’s launch, enhancing visibility and engagement with the target audience.
The result was a distinctive, design-led brand that stood out on shelf and online. Riviera Iced Tea outperformed competitor beverage brands in premium retail – and secured national wholesale listings.
The full Riviera case study can be seen here.
Looking for a drinks packaging design agency?
We have over 20 years experience in designing drinks brands for everything from iced tea, to juices, champagnes, alcohol-free drinks and more.
Use the links below to get in touch.
A great drinks packaging design agency should combine strategic thinking with creative execution. It’s not just about making something that looks nice – it’s about understanding retail categories and positioning a product to cut through, build desire, and convert at the point of purchase.
At Greatergood® we have extensive experience in drinks and beverage brand building – we’ve worked with global clients and startup and challenger brands across brand strategy, brand identity design, packaging design, retail strategy and more.
We’ve worked with global drinks brand groups included PepsiCo, Pernod Ricard, Pret A Manger – and also countless startup and challenger brands.
We also launched our own agency owned beverage brand where we created everything from the brand name, through to liquid development and packaging design. In this project we secured interest from major grocery retailers, GTR (global travel retail), airlines and more.
At Greatergood® we combine over 20 years of retail and category experience with bold, strategic creativity.
Our work blends commercial thinking with storytelling and design excellence – meaning the brands we create not only look great but perform exceptionally in-market.
Our experience is with global groups, challenger brands, and first hand – in running our own agency owned drinks brand.
Just complete the contact form above, or email us at [email protected]
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