

These new cereal packaging updates in Marks and Spencer are looking great – someone younger than me may say they are “giving” Alphonse Mucha (pictured right) art nouveau…
Art movements are always a wise choice for inspiration and anchoring in packaging design – unlike ‘trends’, art movements are here to stay, they are timeless and always will be.
Here this modern take on the movement makes us think of simpler times, of ornate wooden kitchen pantries, kilner jars and single simple ingredient breakfasts, countryside living – slow living – all themes which make perfect sense for the breakfast cereal occasion.
Trends fade – movements don't
Exploring a packaging update and want it built on something that lasts longer than a trend?
Get in touch
Sign up to our building better brands newsletter
Free insights for scaling brands

