Wipeless were looking for a branding and packaging agency to create a bold new brand for their range of easy to add on bidets – targeting a sustainability conscious millennial consumer.

We supported Wipeless with their brand strategy, branding, packaging design and product launch.

The Challenge

The personal hygiene sector is dominated by traditionally conservative branding, lacking appeal to younger consumers. Wipeless needed a branding and packaging agency to create a bold, disruptive brand that would:​

  • Break away from traditional hygiene product aesthetics
  • Appeal to a younger, environmentally conscious audience
  • Clearly communicate the product’s ease of use and sustainability benefits.

What We Did

As a dedicated branding and packaging agency, we supported Wipeless with:​

  • Brand Strategy: Developed a comprehensive brand strategy that positioned Wipeless as a modern, eco-friendly alternative in the hygiene market.

  • Brand Identity Development: Crafted a playful and approachable brand identity, incorporating contemporary illustrations and a vibrant colour palette to differentiate Wipeless from competitors.

  • Packaging Design: Designed packaging that was both functional and visually appealing, ensuring it communicated the product’s benefits and aligned with the brand’s identity.

  • Verbal Branding: Created verbal branding “Better Bum Care,” “Wipe Less, Spray More,” and “Cleaner Greener Cleaning” to reinforce the brand’s messaging.

  • Marketing Collateral: Produced a suite of marketing materials to support the brand’s launch and ongoing promotional efforts.

Our work with Wipeless resulted in a distinctive brand with difference in the personal hygiene market. The new branding and packaging design successfully captured the attention of the target consumer, leading to increased brand recognition and a strong market entry.​

View the full Wipeless case study here.

branding and packaging agency
branding and packaging agency
branding and packaging agency
branding and packaging agency

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Brands should look for a branding and packaging agency that goes beyond surface-level design — one that starts with strategy, understands your category, and can build an identity that works across every consumer touchpoint.

A great agency helps you define your proposition, clarify your audience, and craft packaging that isn’t just beautiful, but commercially effective.

Look for a partner who can cut through complexity, bring fresh creative thinking, and support you from concept through to launch — whether it’s naming, messaging, structural packaging, retail readiness, or digital rollout.

Most importantly, choose an agency that challenges assumptions and builds brands people remember, buy, and believe in.

Building a brand from the ground up means everything—from the identity to the messaging on pack – works together to support growth.

Having a strong and commercially strategic brand opens doors to opportunities – be that with manufacturers, retail buyers or even investors.

Wipeless came to us early, which allowed us to create a joined-up identity ready for scale.

With over 20 years of experience, we’ve built brands and created packaging for global FMCG names, disruptive startups, and purpose-led challengers across food, drink, beauty, wellness, tech, and more.

From naming and strategy to shelf-ready packaging and integrated marketing, we’ve helped brands launch, grow, and reposition in highly competitive categories – with strategic design that connects, converts, and stands out.

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