Label Design Agency
As a label design agency, we create labels that ensure clarity and trust while giving brands a distinct presence on shelf. With deep FMCG and CPG expertise, we design labels that help products stand out, connect with consumers, and support long-term brand growth.
At Greatergood® – we see labels as the first handshake between brand and shopper. With decades of experience across food, drink, beauty and household categories, we've created labels for global wine brands, ambient food products, pet products and more.
Some of our work across Label Design...
How do we work across Label Design?
Discover & Diagnose
We start with a in‑depth review of your category, consumer behaviours and competitors. Our expertise in FMCG and CPG means we know exactly what retailers and shoppers are looking for in label design — from standout shelf cues to mandatory compliance.
Strategic Foundations
We define the architecture of your label — establishing hierarchy of information, regulatory requirements and brand storytelling. This ensures every square millimetre of your label is working hard for your brand.
Label Design
Our work and 20 years experience designing for brands balances bold visual impact with subtle cues that build trust. Our design choices are rooted in strategic impact from typography, to colour, finishes and structure – all tailored to your category’s challenges.
Compliance & Coherence
Labels must meet strict legal and retailer requirements. We ensure nutritional panels, barcodes, and claims are accurate, legible, compliant – and most importantly – coherent. We firmly believe that when packaging and label design is doing its job properly, it doesn’t need a brand owner to explain what’s inside.
From Challenging to Challenger
One of the main challenges consumer brands come to us with – is that consumers don’t understand their product, the benefits, and why it warrants a higher price point. We will work with your brand to “derisk” your proposition, making your brand and product story quick and easy to get.
Launch & Beyond
We support clients from brand to packaging design and beyond. Following design projects clients often choose to work with us across marketing activations, retailer pitching and more.
Looking for a Label Design Agency?
We’ve created successful label designs for food, drink, beauty and beyond for more than 20 years. Get in touch today and let’s make your product unmissable.
Have a Label Design project in mind?
Get in touch below.
Working with an agency with experience in label design means that you will gain insights into the retail and consumer product landscape which you may not have considered. Creating label designs is different across each product and the categories they sit in. Being able to draw on deep expertise in product retailing ensures success and reduces the risk of costly production and manufacturing mistakes.
With over 20 years experience – we’ve created label design for wines, luxury spirits and champagnes, cosmetic products, pet food, food ingredients, labelled canned drinks and more.
We stay up to date with UK, EU and international labelling regulations. From nutritional panels and barcodes to sustainability claims, we make sure every label we design is legally compliant and retailer‑ready.
We’ve created label designs for UK based products, along with European brands and also products in the US.
Our work draws on over 20 years experience in design for FMCG, CPG and retail. We understand the complications and nuances of product manufacturing, co-manufacturing and the production process.
All of the decisions we make – from messaging, to SKU names, print methods and formats, are all rooted in commercial gravitas and consumer coherence.
To discuss a project with us – follow the contact page or email us at [email protected] where we can arrange an initial call to understand your project and how we can help.