On-Trade Marketing Agency
As a leading on-trade marketing agency – we bring over 20 years experience across integrated marketing, strategy, and brand design for bars, restaurants, pubs and more.
We work with our on-trade marketing clients across seasonal campaigns, routes to market, menu designs, drink strategy, brand activations and more. We blend strategic insight with creative activation to make your brand the talk of the venue.
Some of our work across On-Trade Marketing...
How do we work across On-Trade Marketing?
Brand Creation
We develop unique brand identities for the on-trade – working with clients across brand naming, brand strategy, brand world and more.
Brand Activation Design
From on-trade bar takeovers to pop-up experiences, we design immersive activations that drive trial and social buzz.
On-Trade Marketing & RTM
Supporting your brand with route-to-market strategies, advertising and integrated marketing.
Menu Design & Drinks Strategy
We craft on-trade menus, signage, point of sale, and drinks strategy that highlight your brands and experience.
Packaging Design & NPD
We create on-shelf and in-bar packaging design – from bottle designs to tap badges – supporting new product development for the on-trade.
Digital & Social
We amplify your on-trade presence with social and seasonal campaigns, content marketing and more.
Looking for an On-Trade Marketing Agency?
We’ve been driving on-trade success for over 20 years – working with global drinks brands including Malibu, Martell, Pret A Manger, Absolut, The Glenlivet, Olmeca, Kahlua and more.
Get in touch to see how we can bring your brand to life in pubs, bars, restaurants and more.
Have an On-Trade Marketing project in mind?
Tell us more about your project below.
On-Trade Marketing focuses on how your brand (often drinks) shows up and sells in bars, pubs, restaurants, hotels, and other licensed venues where products are consumed on site.
Unlike off-trade (retail) marketing, which is about shelf presence in supermarkets or shops, on-trade is about creating standout in fast-paced hospitality settings where consumer decisions are often made in the moment and in a hectic environment.
It covers everything from branded glassware, menus, and point-of-sale to experiential activations, bartender advocacy, and promotional campaigns.
Done well, on-trade marketing doesn’t just put your product in front of people – it makes it the drink they ask for by name, recommend to friends, and come back to again and again.
On-Trade Marketing is vital because it positions your brand exactly where consumer decisions are made – in bars, pubs, restaurants, and other hospitality venues.
These settings offer a unique opportunity: almost two thirds (63%) of consumers who try a new drink in a venue will order it again, and 60% actively search for it to enjoy at home. This power to influence both immediate and future purchase behaviour is precisely where on-trade shines.
Why these numbers matter:
- Stand out at the point of sale – In fast-paced venues, engaging menus, eye-catching point-of-sale, and immersive brand experiences can make your product the one people choose.
- Drive lasting trial and loyalty – 63% repeat orders and 60% home-seekers show that positive on-trade experiences extend beyond the night out.
- Fuel off-trade success — Half of consumers go on to purchase in-store products they first discovered while out. This proves on-trade isn’t just about visibilitY, it’s a key driver of broader sales growth.
- Win real advocates – Engaged bartenders and servers turn into passionate brand ambassadors, reinforcing recommendations back to customers in trust-rich environments.
In a competitive market, on-trade is more than presence – it’s about creating memorable, influential moments where a taste becomes an order, and an order becomes a brand preference.
Source: CGA Strategy – “US On-Premise Spend Set to Rise in 2025”
Working with a specialist On-Trade Marketing Agency gives your brand the edge in highly competitive bar, restaurant, and hospitality environments. Unlike generalist marketing approaches, on-trade expertise focuses on how your product is seen, selected, and consumed in these fast-paced venues.
At Greatergood® we combine industry knowledge with creative execution to help brands win attention where purchase decisions are made in seconds. From eye-catching point-of-sale and menu integration to staff advocacy and experiential activations, our work ensures your brand doesn’t just appear on the bar, but becomes the drink of choice.
Key benefits of working with an On-Trade Marketing Agency include:
- Specialist insight into consumer behaviour in pubs, bars, restaurants, and venues.
- Tailored activation strategies that increase visibility and drive trial at point of consumption.
- Menu and POS optimisation to ensure your brand stands out and converts.
- Staff engagement programmes that build advocacy among bartenders and servers.
By partnering with an agency that understands the unique challenges of on-trade, you’re not just marketing – you’re creating memorable experiences that turn trial into long-term brand loyalty.
At Greatergood Brands we’ve worked with brands including Malibu, Martell, The Glenlivet, Olmeca, Kahlua, Absolut, G.H.Mumm, Jameson and more.
We’ve also worked with venues and hospitality groups including Searcy’s, Giraffe, Pret A Manger, All Bar One, Drake & Morgan – and more.
Just use the contact form above – or email us at [email protected]