Oh Raw! were looking for a snack branding agency to support them with brand naming for their new freeze dried snacking range, to create a bold new snack brand identity and packaging design – and support them with their e-commerce and launch marketing.

To carve out standout shelf presence and category leadership, we developed a bold, category-defying brand strategy rooted in two pillars:

• Verbal Branding: “Uncompromisingly Raw. Unmistakably Delicious.” was crafted as a rallying cry – speaking directly to consumers who demand pure, powerful flavour without compromise.
• Hero Product Claims: Crisp, no-nonsense statements like “Raw Mango. Nothing Else.” reinforce the brand’s commitment to single-ingredient authenticity.

The result is a cohesive brand world that positions Oh Raw! as a fresh, irreverent challenger in the fruit-snacking aisle – guaranteeing every pack delivers on its promise of raw, unadulterated deliciousness.

“We absolutely love the work which Greatergood® created for our brand, the packs are exactly as I had imagined and our the first compliment we get on our range every time. Amazing work.” – Rowan Elsokaily (Oh Raw!)