art movements in packaging design
art movements in packaging design

These new cereal packaging updates in Marks and Spencer are looking great – someone younger than me may say they are “giving” Alphonse Mucha (pictured right) art nouveau…

Art movements are always a wise choice for inspiration and anchoring in packaging design – unlike ‘trends’, art movements are here to stay, they are timeless and always will be.

Here this modern take on the movement makes us think of simpler times, of ornate wooden kitchen pantries, kilner jars and single simple ingredient breakfasts, countryside living – slow living – all themes which make perfect sense for the breakfast cereal occasion.

daniel hinde
Daniel Hinde | Greatergood Brands®

Daniel Hinde is the Founder & Creative Director of Greatergood® Brand & Packaging Design Agency. Daniel has over 20 years commercial experience building brands for global household names and disruptive challenger brands.

Trends fade – movements don't

Exploring a packaging update and want it built on something that lasts longer than a trend?

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