Art Movements in Packaging Design

These new cereal packaging updates in Marks and Spencer are looking great – someone younger than me may say they are “giving” Alphonse Mucha (pictured right) art nouveau…

Art movements are always a wise choice for inspiration and anchoring in packaging design – unlike ‘trends’, art movements are here to stay, they are timeless and always will be.

Here this modern take on the movement makes us think of simpler times, of ornate wooden kitchen pantries, kilner jars and single simple ingredient breakfasts, countryside living – slow living – all themes which make perfect sense for the breakfast cereal occasion.

Daniel Hinde

Daniel Hinde is the Founder & Creative Director of Greatergood® Brands – a London-based branding and packaging design agency specialising in FMCG & CPG consumer brands.

With over 20 years of commercial experience building brands for global household names and hundreds of disruptive challenger brands – Daniel leads Greatergood's strategic and creative output across brand strategy, brand design, packaging design and retail strategy.

His work spans food and drink, health and wellness, supplements and everyday consumer goods – from early-stage startups preparing for their first retail listing to established brands repositioning for growth.