I have such strong feelings on brand naming – when it is done well it builds community, creates immediate recognition, is memorable and thus is shareable (and scaleable)…
I believe that some of the strongest and most interesting brand names borrow from common sayings and culture…
Book it Please is a fantastic example of this – in every friendship group and every WhatsApp group, we always have that 1 person who is on the admin side of event bookings, I must have said “book it please” about 600 hundreds times when trying to get a booking for something fun in London before it gets sold out…
✨ These kind of brand names feel real, relevant and tangible – when we end up working with clients with brand names like this, there is excitement – you can feel that it will be good! ✨
What challenger brand names will eternally stick in your mind?
Want a brand name that feels like it was already part of the culture?
Let’s create the name that earns its place in your industry and your customer’s memory.
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