Brand & packaging design – by category
Updated November 2026
From category leaders to the challengers rewriting the rules – over 20 years of commercial experience across established and emerging FMCG and CPG consumer categories.
Our work spans food, drink, health, beauty, luxury, personal care and more – from gaining a single SKU’s first listing to portfolios sold in markets around the world.
Whether you’re a household name protecting your place on shelf or a challenger brand building a new category from scratch, we bring the commercial gravitas and design craft to help you grow.
Across the full spectrum of consumer brands
Greatergood® designs brands and packaging across the full range of consumer categories: food and drink, health and wellness, supplements, beauty and personal care, luxury, children’s, pet and hospitality – from first concept to national shelves.
Every brand has its challenging moment – the first listing, the slow decline, the leap to national shelves. We’ve helped brands through each one, across dozens of categories, turning challenging moments into challenger brands. Browse by category below, or tell us about your brand.
Browse by category experience below
We took Miso Tasty from 1 SKU in Selfridges to over 14 SKUs and an NPD pipeline across Tesco, Sainsbury's, Ocado, Waitrose, DTC, export and more.
Health & Wellness
Science people can trust, design people can’t ignore – health and wellness brands built to win the shelf and the subscription.
- CBD
- Personal Care
- Pharmaceutical
- Sports Nutrition
Our award-winning brand and packaging design for longevity supplement AEVUM – winner of a Creativepool Branding Award in 2026.
We created a sleek, aspirational identity for The Good Knight Co's premium range of CBD sleep products.
Family & Kids
Every family has a favourite. We design the brands that become it – fun enough for kids, trusted enough for parents.
- Children’s
- Personal Care
Our branding and packaging design for sustainable wet wipe brand Mo & Marine won multiple awards after launch.
Don't see your category?
We’ve worked across almost every category – and the challenges are the same whether you’re launching, repositioning or scaling. Tell us about your brand and we’ll show you how we’d help it grow.