💥 let’s talk chaos in retail – specifically, chaos packaging… 💥
“Chaos” packaging is the retail strategy of changing a typical packaging format – for an unexpected and disruptive alternative format…
💥 This unexpected moment creations disruption and garners immediate attention 💥
The brands who get chaos packaging right – are enhancing their proposition, it is a smart fit, maybe it creates a new ergonomic and sensorial experience, or it makes their proposition or a refill immediately sustainable.
What brands are using chaos packaging to their advantage?
🫒 Graza > Olive Oil in a Squeezy Bottle 🫒
💦 Liquid Death > Water in a Beer Can 💦
🩸 Flo > Tampons in an Ice Cream Tub 🩸
Perhaps the first?
🍸 Engine > Gin in an Oil Can 🍸
🍮 GU > Dessert in a Ramekin 🍮
The word chaos here is misleading in the execution – the brands here have made conscious (and expensive) decisions. The reward is that all of these brands have fundamentally shifted the value and perceptions of their category.
How do you feel about chaos packaging? What other brands can you think of who have executed it?
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