Silent Advertising: A Lesson from Dyson

Dyson show you every product they make every time you dry your hands in a pub, restaurant or bar…

This tiny design decision has astronomical brand value and is SO smart.

It is:

Silent advertising – you don’t feel like you are being sold to
No language barriers – it works in Tokyo or Twickenham
A product catalogue – which you have no option but to look at
Establishes them as an authority on all things power & appliance
Reinforces portfolio buying – encouraging loyalty across the range

How many millions (billions?) of eyes must engage with this pictogram everyday and understand Dyson’s portfolio of vacuums, fans, and hair care tools without reading a single word?

Genius.

Daniel Hinde

Daniel Hinde is the Founder & Creative Director of Greatergood® Brands – a London-based branding and packaging design agency specialising in FMCG & CPG consumer brands.

With over 20 years of commercial experience building brands for global household names and hundreds of disruptive challenger brands – Daniel leads Greatergood's strategic and creative output across brand strategy, brand design, packaging design and retail strategy.

His work spans food and drink, health and wellness, supplements and everyday consumer goods – from early-stage startups preparing for their first retail listing to established brands repositioning for growth.