The wine category rewards heritage, restraint, and tradition. Big Fin ignored all three – and jumped off the shelf instead…
Big Fin have…
- Secured a gigantic area of brand blocking with their label – rather than seeing brand blocking as a “let’s make the logo as big as we can” exercise…
- Eschewed “category cues”, there’s no delicate whispers of luxury here, no fake script organic fonts looking like they were carved out of an old oak barrel, no tumbling vines…
- There’s a real juxtaposition – wines, sharks…
- But… a tangible and real story – this is Australian wine, I can confirm after a recent trip to Australia’s turquoise waters – sharks were very much at the forefront of my mind (as was a wine afterwards)…
If I was running through impulse and wanted to grab a bottle of wine with dinner – I know which I would choose, do you?
Looking for a wine packaging agency?
We’ve designed packaging for everything from own label wines, to premium and prestige champagnes, beers, wines and spirits…
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