Greatergood® Wins 2 Creativepool Awards for Branding & Packaging Design
We are honoured to receive 2 awards from Creativepool…
Art Movements in Packaging Design
These new cereal packaging updates in Marks and Spencer are…
Differentiation by Design – Challenging Norms
The Bank of Canada this week released their updated $20…
What do Different Age Groups Look for in Packaging Design?
What do different age groups look for in packaging design?…
The Problem with Category Cues
This is what your brand is doing when it plays by the same…
From Packaging Design to Plush
Our client took our illustrations off the packaging and…
What is a Category Story – and How Do You Create One?
What is a category story in FMCG & CPG? A complete guide to…
Kleenex Functional Tissue
Kleenex just launched a functional tissue with Niacinamide…
AI & Brand Naming
AI is telling your customers what your brand sells based on…
How do you Optimise Packaging Design for Amazon?
How do you optimise packaging design for Amazon? A complete…
Advancing & Receding Colours In Retail Packaging Design
Most brands fight for attention with messaging. A major way…
The Myth Of The Overnight Success
My favourite stories in FMCG are the overnight success –…
Packaging as Promise in Japan
In Japan it’s illegal for packaging to misrepresent the…
Salmon Packaging Standout
Diecut product windows are an immediate way to gain shelf…
Being Brave With FMCG Packaging Colour
Colour is the single biggest weapon FMCG brands have for…
How to choose a Packaging Design Agency
How to choose a packaging design agency – what to look for,…
Why Vague Functional Claims are The Biggest Risk in FMCG Packaging Right Now
Today's consumers don't just shop, they scrutinise. Find…
FMCG Perfect Serves – Corona
Corona created 25,000 laser cut limes with "Lime Guides" on…
Different Ways To Brand Block In Retail
Retail brand blocking is truly an art – and can be achieved…
What is a Shopper Mission? A Complete Guide for FMCG Brands
What is a shopper mission? A complete guide to the…
Brand Naming From Cultural References
I have such strong feelings on brand naming from cultural…
FMCG Product Range Problems
I adore this new kefir from Tim’s Dairy – I buy it on…
What Is Brand Architecture?
What is brand architecture? The complete guide to…
Fear Of Functional
We shop these functional products with primal low-level…
FMCG Brand Positioning Out Of Competition
The best FMCG brand positioning statements don't position…
Creating Packaging Design For Gen Z
Creating packaging design for Gen Z – what this generation…
Chaos Packaging In Retail
Chaos packaging in retail is the strategy of changing a…
8 Signs Your Brand Isn’t Retail-Ready
Take a look at these 8 Signs Your Brand Isn't Retail-Ready…
Turning Brand Equity Into Viral Cultural Marketing
Is That Heinz? What The Colour Of The Ketchup tells you…
When To Update Packaging Design – 5 Reasons
Knowing when to update packaging design could be the most…
Wine Category Disruption
The wine category rewards heritage, restraint, and…
Build Your Brand Assets
How are you building your brand assets? What signifiers do…
Cheese Packaging Formats
sometimes all category disruption takes is a different…
Moisturiser Packaging Design – Disrupt The Daily
Design & moisturiser packaging design have a very simple…
Packaging Design Illustration – Our Favourite Projects
Take a look at our most popular Packaging Design…
What Is Brand Positioning? The Complete Guide & Examples
Establishing a clear and deliberate brand position is…
Packaging Design Trends 2026
Uncover the Packaging Design Trends 2026 – and how they are…
What Are Category Entry Points?
Understand Category Entry Points and learn how they help…
How To Create A Brand Name – 5 Tips
Working on your brand naming and looking for some…
What is a Heritage Brand?
From legacy to loyalty, heritage brands stand the test of…
What Is A Brand World?
What is a brand world? And why do they matter? Explore how…
What Is A Cutter Guide?
Behind every great packaging design is a cutter guide. See…
What Is Brand Activation?
What is Brand Activation and why does it matter? We explain…
What are COGs?
New to FMCG & CPG – looking to find out exactly what are…
What Is Verbal Branding? A Guide to Crafting a Unique Brand Voice
Discover what verbal branding is and why it's essential for…
