Chesterfield Theatres
Arts & Culture Branding
Arts & Culture branding, collateral, signage and environmental graphics for Chesterfield Theatres.
Type Of Client
Arts & Culture
Type Of Work
Brand Strategy Brand Identity Signage & Environmental Graphics
The Brief
Chesterfield Theatres approached us to help them rationalise and create a new identity for their two theatre offerings to work in harmony with a new identity for Chesterfield Council.
Customers had become confused with the different theatre functions, and poorly executed wayfinding.
The Work
We created a brand strategy and rationale to separate the two theatres – with a new brand identity focusing on abstract bursts of ‘visual spectrum’ which are also synonymous with the theatres black and white tudor cladding.
Brand guidelines, wayfinding & environmental graphics, publication and promotional materials were produced alongside a gastronomy offer identity.
The Outcome
The new identity helped Chesterfield Theatres to show the distinct difference between their two theatres and navigate customers quickly and easily.
“I had worked with Greatergood on a previous project many moons ago so they were my first port of call for our branding project. Everyone involved was incredibly happy with our outcome, and the speed and efficiency with which we managed to move.” – Kerry Hall (Chesterfield Theatres)
How We Helped
Brand Strategy
Brand Identity Development
Brand Guidelines
Wayfinding & Environmental Graphics
Campaign
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