Oh Raw!
Snack Branding
Brand naming, snack branding, packaging design, website design & marketing for freeze dried fruit and vegetable snack brand, Oh Raw!
Type Of Client
FMCG
Food & Drink
Type Of Work
Brand Naming Brand Strategy Branding Packaging Design Website Design Marketing
The Brief
Oh Raw! approached us to support them with naming their new freeze dried snacking brand, to create a bold new snack brand and packaging design, and support them with their e-commerce and launch marketing.
The Work
Oh Raw! were looking for a snack branding agency to support them with brand naming for their new freeze dried snacking range, to create a bold new snack brand identity and packaging design – and support them with their e-commerce and launch marketing.
To carve out standout shelf presence and category leadership, we developed a bold, category-defying brand strategy rooted in two pillars:
- Verbal Branding: “Uncompromisingly Raw. Unmistakably Delicious.” was crafted as a rallying cry – speaking directly to consumers who demand pure, powerful flavour without compromise.
- Hero Product Claims: Crisp, no-nonsense statements like “Raw Mango. Nothing Else.” reinforce the brand’s commitment to single-ingredient authenticity.
Visually, we translated this strategy into a vibrant new identity and packaging system. A signature bold blue background ensures instant ownability and shelf standout, while punchy typography and playful fruit & vegetable photography bring the brand’s energetic, youthful spirit to life.
The Outcome
The result is a cohesive brand world that positions Oh Raw! as a fresh, irreverent challenger in the fruit-snacking aisle – guaranteeing every pack delivers on its promise of raw, unadulterated deliciousness.
Rowan, Founder Oh Raw!
Everything about our project with Greatergood Brands is exactly as I imagined for our brand. I had an image in my head of how I wanted it to be, Greatergood created it all from the name, the colours, the illustrations and everything. We are so happy with our brand and packaging design and have continued working with them for some time in more projects.
Daniel, Founder Greatergood® Brands
The best decision we made in this project was around the packaging design colours, and the use of supersized real fruit and vegetable photography. This is a category packed with earthtones, and hand-drawn illustration – Oh Raw! immediately stands out with its bold brand blocking – and it holds that equal appeal to retail consumers, along with TikTok and social shoppers where a lot of this category growth is being driven.
How We Helped
Brand Naming
Trademarking (UK & USA)
Brand Strategy
Brand Identity Development
Packaging Design
Website Design
Retail Pitch Decks
Marketing
Photography by Katya Kozary
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