Chizou
FMCG Branding
Brand development, marketing, and digital for a new range of vegan cheese made from cauliflower.
Type Of Client
Food & Beverage
Type Of Work
Brand Identity Packaging Design Digital Design Campaign
The Brief
Chizou asked for our help to breathe life and energy into their FMCG branding, and help them prepare their packaging for retail – and then support with their digital presence and marketing strategy.
The Work
Working alongside their existing brand identity, we created a new graphic toolkit for Chizou. Making us think of oozing melting cheese, we paired curvilinear abstract pattern with bold Black messaging and illustration.
From here we helped get Chizou's packaging design retail ready, focusing on SKU navigation, messaging, and shelf standout. This was followed by a full e-commerce website design, social media strategy, marketing and more.
The website focused on delivering a seamless experience across any device – simplifying the path to purchase and “derisking” the product, educating consumers throughout on why Chizou should be their vegan cheese of choice.
We worked with Chizou to craft an engaging social content plan, and develop high-quality social media assets that effectively showcased their delicious vegan cheese products.
With a focus on creative visuals and strategic messaging, we helped Chizou establish a strong presence on social media and connect with their target audience in a meaningful way.
Honing in on the humorous stereotypes that vegan cheese traditionally has – we created regular themes for content that could be easily updated on a weekly basis.
The Outcome
“We have worked with Greatergood® on a number of different brand projects now over the course of 10 years. Both had amazing results. They understood our brand values pretty much straight away & always produced work to a really high standard and on time, even when we had really last minute requests.” – Ilana Taub (Chizou)
How We Helped
Brand Identity Development
Packaging Design
Website Design
Social Media Content
Want to hear more about how we worked with Chizou or looking for an FMCG branding agency?
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