Fruitful
Digital Branding
Fruitful approached us to create a brand identity and app design system for their new application in recipe creation.
Type Of Client
Technology
Type Of Work
Brand Identity Digital Design
The Brief
Fruitful first commissioned us to create a new brand for their recipe creation app. Following this work, we were asked to support with the full app design, creating app concepts and a complete design system and user interface. The goal was to keep the app as functional and clean as possible.
The Work
Inspired by traditional paper recipe cards – we created a brand identity and UI app design system based around stacking cards.
The app was given light paper tones throughout with striking Black lines to make a loose connection to traditional pen and paper. Steering clear of cliched design styles and imagery.
The Outcome
We initially worked with Fruitful on their brand identity, and then were asked to work with their app agency to inform and deliver on their app and UI design. Our work enabled Fruiful to stick to their development deadlines and launch on the app store in time.
“Greatergood® Brands are a class act. Immediately understood the brief and was able to articulate his vision clearly. They produced a range of very thoughtful, high quality designs, resulting in a great brand guide for our app. Exactly what we were looking for. Total pleasure to work with!” – Melodie (Fruitful)
How We Helped
Brand Identity Development
Digital Design
App Design
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