Zinda's
Food Packaging Design
Zinda’s healthier world cuisine-inspired wraps approached us for a full rebrand and new food packaging design range.
Type Of Client
Food & Beverage
Type Of Work
Brand Identity Packaging Design Retail Strategy
The Brief
Competing in major grocery meal deal, Zinda’s were struggling to communicate the healthier, more fulfilling nature of their signature ‘air wrap’.
The Work
We crafted a range of brand-led copy, which helped consumers understand the healthier proposition of Zinda’s – and the benefits to them in choosing this over an own-label wrap.
Inspired by the unique world food proposition of each SKU – we created a range of patterns and graphic devices to signal a real taste experience for consumers choosing Zinda’s.
The Outcome
Competing in Tesco food-to-go and meal deal – it was crucial to gain shelf standout against own label and sandwiches, and also explain the proposition to the consumer quickly and clearly.
How We Helped
Brand Identity Development
Packaging Design
Retail Strategy
Want to hear more about our work with Zinda’s, or looking for a food packaging design agency?
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