Don't Worry Get Cooking
Food Branding
Food branding & packaging design for a new authentic Italian meal-kit delivery.
Type Of Client
Food & Beverage
Type Of Work
Brand Identity Packaging Design
The Brief
Daria from Don’t Worry Get Cooking approached us to help her craft a food brand and packaging design for her new authentic Italian meal kit delivery offering.
The Work
Aiming to set Don’t Worry Get Cooking apart, from the fierce competition in meal kits – we championed Daria’s authenticity as a solo Italian chef, bringing the comforting food she loves to homes across the UK.
A comforting and reassuring identity was created for Don’t Worry Get Cooking – with a focus on ease of communication, cooking enjoyment and the personal touch which goes into each mealkit.
We added layers of brand story throughout jar label designs, cooking instructions, and even a personalised cooking playlist.
The Outcome
The Don’t Worry Get Cooking identity is playful and most importantly personable. Helping to set Daria up for success as she enters the DTC mealkit delivery category.
How We Helped
Brand Identity Development
Packaging Design
Want to hear more about how we worked with Don’t Worry Get Cooking or have a food branding or packaging design project in mind?
We work with a wide range of disruptive challenger brands and global household names across everything from brand strategy, to branding, packaging design, campaigns and more.
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