CHHABRA
FMCG Packaging Design
We worked with CHHABRA to create a striking new range of flavour drops – perfect for adding to drinks, desserts, smoothies and more
Type of Client
FMCG
Food & Drink
Type of Work
Brand Identity Packaging Design Retail Strategy
The Brief
Our brief was to create a bold new brand and FMCG packaging design which would appeal to a younger demographic.
The Work
We created a bold new brand and packaging design for CHHABRA defying category norms for real shelf and e-commerce standout. We vowed to steer clear of the usual ingredient cliches used in the flavour drops category.
Using striking Black against individual pastel SKU colours, the packaging design is minimal and contemporary, encouraging purchase of the full range of products whilst appealing to a younger demographic who may not have been drawn to the flavour category previously.
The Outcome
Our work with CHHABRA enabled them to launch their range for e-commerce and begin conversations with major retailers. The brand stands out as bold and contemporary, bringing new consumers to the booming flavour extracts category.
Casey, Founder, CHHABRA
Working with Greatergood was brilliant! From concept origination to full blown product branding, they brought our ideas to life. The packaging design for our new flavour drops are sleek and premium looking while still being accessible. Greatergood and founder Daniel are always super friendly, approachable and on hand to offer any advice and support. Daniel is so creative and we’re so pleased with the product branding they created. We cannot wait to work with Greatergood on our next Chhabra project!
Daniel, Founder & Creative Director, Greatergood® Brands
The CHHABRA team were really adamant on not wanting to do anything similar to what was already happening in the flavour drops category. This category is full of brands using fruit and botanical illustrations throughout packaging design – CHHABRA is immediately more premium and differentiated – appealing to a customer who would usually find no appeal in this category.
How We Helped
Brand Identity Development
Packaging Design
Retail Strategy
Looking to hear more about our work with CHHABRA, or looking for a FMCG packaging design agency? Get in touch or send us a message below.
