CHHABRA
FMCG Packaging Design
We worked with CHHABRA to create a striking new range of flavour drops – perfect for adding to drinks, desserts, smoothies and more
Type Of Client
Food & Beverage
Type Of Work
Brand Identity Packaging Design Retail Strategy
The Brief
Our brief was to create a bold new brand and FMCG packaging design which would appeal to a younger demographic.
The Work
We created a bold new brand and packaging design for CHHABRA defying category norms for real shelf and e-commerce standout.
We vowed to steer clear of the usual ingredient cliches used in the flavour drops category.
Using striking Black against individual pastel SKU colours, the packaging design is minimal and contemporary, encouraging purchase of the full range of products whilst appealing to a younger demographic who may not have been drawn to the flavour category previously.
The Outcome
Our work with CHHABRA enabled them to launch their range for e-commerce and begin conversations with major retailers. The brand stands out as bold and contemporary, bringing new consumers to the booming flavour extracts category.
“Working with Greatergood was brilliant! From concept origination to full blown product branding, they brought our ideas to life. The packaging design for our new flavour drops are sleek and premium looking while still being accesible. Greatergood and founder Daniel are always super friendly, approachable and on hand to offer any advice and support. Daniel is so creative and we’re so pleased with the product branding he created. We cannot wait to work with Greatergood on our next Chhabra project!” – Casey (Chhabra)
How We Helped
Brand Identity Development
Packaging Design
Retail Strategy
Looking to hear more about our work with CHHABRA, or looking for a FMCG packaging design agency?
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