Packaging Redesign Agency
Looking for a packaging redesign agency? We support clients moving their packaging design in the right direction – with 20 years of experience across hundreds of products and consumer categories…
We support clients through packaging redesigns by identifying what equity to protect and where design, clarity, hierarchy and positioning needs to evolve.
Our packaging redesign projects helps brands move forwards with confidence – demystifying propositions and winning the hearts and minds of consumers, retail buyers, and investors alike.
Some of our work across Packaging Redesign...
How do we work across Packaging Redesign?
Brand & Retail Strategy
Every effective packaging redesign begins with strategy. We review your market and category position – identifying opportunities to differentiate through brand blocking, category colours, messaging and more.
Visual Identity & Packaging Design
We create visual identity and packaging design systems that translate brand strategy into distinctive, commercially effective assets. Every element, from brandmark and typography to colour and pack hierarchy, is designed to build recognition, improve shelf impact and scale confidently across ranges and retail environments.
Messaging & Communication
Clear communication drives confidence and purchase decisions. We refine your SKU name, product description, virtue claims, back of pack and legal mandatories to ensure your packaging communicates quickly, builds trust, and helps shoppers understand why your product is the right choice.
Packaging Architecture
For brands with multiple SKUs, flavours, or formats, we create a cohesive system that’s easy to navigate and visually consistent. This improves recognition, strengthens brand presence, and simplifies decision-making.
Digital & E-Commerce Optimisation
With more consumers shopping online, packaging must perform at every size and format. We optimise your redesign for e-commerce – ensuring strong readability, recognisability, and impact across digital platforms and social channels.
Packaging Renders & Visuals
We create fully optimised packaging renders and visuals – helping your brand to hit the ground running with your new packaging designs.
Looking for a Packaging Redesign Agency?
Our work across packaging redesigns helps clients to refresh, refine, and relaunch product ranges with confidence.
Have a Packaging Redesign project in mind?
Get in touch below.
It’s usually time to engage a packaging redesign agency when your product is no longer standing out on shelf, sales have plateaued, competitors have modernised their look, or retail buyers are not responding positively.
Many brands come to a packaging redesign agency when their visual identity feels dated, their messaging has become cluttered and confusing, or their range has expanded without a clear system.
Clients approaching us for a packaging redesign project are often facing the same or very similar challenges including:
- A low rate of sale
- Lacklustre design with little appeal
- Consumers confusion around the product, why they should buy it, why i costs more, and why it is better than the competition
- Negative buyer, investor, consumer feedback
- A range which has expanded and now feels confusing to navigate
- Lack of category standout
These are just a small selection of the challenges brands come to us with when looking for a packaging redesign agency.
A well-executed packaging redesign can:
- Increase desirability and rate of sale
- Help customers understand how to use your product
- Help customers to understand the value proposition of your product, and why it is worth more than the competition
- Create brand loyalty
- Unlock new retail listings
At Greatergood® we have over 20 years experience working with hundreds of brands across countless retail categories.
Our focus is on creating packaging redesigns that are visually compelling, commercially effective, and aligned with your vision for scale.
Just complete the contact form above – or email us at [email protected]