Brand Naming From Cultural References

I have such strong feelings on brand naming – when it is done well it builds community, creates immediate recognition, is memorable and thus is shareable (and scaleable)…

I believe that some of the strongest and most interesting brand names borrow from common sayings and culture…

Book it Please is a fantastic example of this – in every friendship group and every WhatsApp group, we always have that 1 person who is on the admin side of event bookings, I must have said “book it please” about 600 hundreds times when trying to get a booking for something fun in London before it gets sold out…

✨ These kind of brand names feel real, relevant and tangible – when we end up working with clients with brand names like this, there is excitement – you can feel that it will be good! ✨

What challenger brand names will eternally stick in your mind?

Daniel Hinde

Daniel Hinde is the Founder & Creative Director of Greatergood® Brand & Packaging Design Agency – a London-based branding and packaging design agency specialising in FMCG & CPG consumer brands.

With over 20 years of commercial experience building brands for global household names and hundreds of disruptive challenger brands – Daniel leads Greatergood's strategic and creative output across brand strategy, brand design, packaging design and retail strategy.

His work spans food and drink, health and wellness, supplements and everyday consumer goods – from early-stage startups preparing for their first retail listing to established brands repositioning for growth.