Salmon Packaging Standout

Diecut product windows are an immediate way to gain shelf standout

In the example above – we are pulled to the central SKU with two circling Salmon (I am a poet)

When you are already paying for your format and cutters – you may aswell make them uniquely yours
Here – the central SKU is cheaper Smoked Salmon on the right – but it has immediate standout and appeal, it feels like the premium choice
An image which feels like it has movement, implies fresh and “wild” salmon
A win win when the customer realises it is infact the cheaper option in this fixture

Through smart packaging design we can create these small moments of interest and visual joy – the shopper might not know why they reached for it first – but we do…

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Daniel Hinde

Daniel Hinde is the Founder & Creative Director of Greatergood® Brand & Packaging Design Agency – a London-based branding and packaging design agency specialising in FMCG & CPG consumer brands.

With over 20 years of commercial experience building brands for global household names and hundreds of disruptive challenger brands – Daniel leads Greatergood's strategic and creative output across brand strategy, brand design, packaging design and retail strategy.

His work spans food and drink, health and wellness, supplements and everyday consumer goods – from early-stage startups preparing for their first retail listing to established brands repositioning for growth.