Most brands fight for attention with messaging. A major way to win in retail packaging design is with colour. What does…

My favourite stories in FMCG are the overnight success – when I had my own brand in alcohol-free drinks – it was these…

In Japan it’s illegal for packaging to misrepresent the product inside. Not a guideline – a law, a law since 1962 –…

Diecut product windows are an immediate way to gain shelf standout. In the example below – we are pulled to the central…

Colour is the single biggest weapon FMCG brands have for getting their products noticed, bought, and remembered.

How to choose a packaging design agency – what to look for, what to ask, and what to avoid. A practical guide for FMCG…

Today's consumers don't just shop, they scrutinise. Find out why transparency is now the most powerful tool a brand…

Corona created 25,000 laser cut limes with "Lime Guides" on them – to help consumers solve the "problem" of limes which…

Retail brand blocking is truly an art – and can be achieved in a wide range of ways...

I have such strong feelings on brand naming from cultural references – when it is done well it builds community,…

I adore this new kefir from Tim’s Dairy – I buy it on repeat every morning on the way to the office. The only issue?…

What is brand architecture? The complete guide to structuring your brand – with models, examples, and why getting it…

We shop these functional products with primal low-level anxiety of mortality – we are inherently trying to fix things…

Creating packaging design for Gen Z – what this generation responds to aesthetically, digitally, and commercially. A…

Chaos packaging in retail is the strategy of changing a typical packaging format – for an unexpected and disruptive…

Take a look at these 8 Signs Your Brand Isn't Retail-Ready and avoid these costly mistakes and retail growth…

Is That Heinz? What The Colour Of The Ketchup tells you about brand equity and brand assets...

Knowing when to update packaging design could be the most commercially important decision your brand makes. Here are…

The wine category rewards heritage, restraint, and tradition. Big Fin ignored all three – and jumped off the shelf…

How are you building your brand assets? What signifiers do you feel proud to eat, to wear — to recognise, engage and…

sometimes all category disruption takes is a different shape – when all other cheeses are packing into circular round…

Design & moisturiser packaging design have a very simple function, it's these simple format interactions which disrupt…

Take a look at our most popular Packaging Design Illustration projects across FMCG and CPG brands...

Establishing a clear and deliberate brand position is essential. It shapes how your audience experiences your brand,…

Uncover the Packaging Design Trends 2026 – and how they are redefining design, creativity, and brand experiences.

Understand Category Entry Points and learn how they help your brand get noticed, remembered, and chosen by customers

Working on your brand naming and looking for some inspiration? Here we share 5 Tips on How To Create A Brand Name

From legacy to loyalty, heritage brands stand the test of time. Find out how legacy brands build trust and cultural…

What is a brand world? And why do they matter? Explore how cohesive brand worlds shape meaning, memory, and trust.

Behind every great packaging design is a cutter guide. See how this blueprint keeps every cut, fold and detail flawless…

What is Brand Activation and why does it matter? We explain the benefits and show how brand activation helps brands…

New to FMCG & CPG – looking to find out exactly what are cogs? Learn here.

Discover what verbal branding is and why it's essential for creating a compelling brand voice that resonates with…