Cheese Packaging Formats

A daily thought from Daniel Hinde, Founder of Greatergood® Brands
March 27, 2026|In Daily Thoughts, Retail, Packaging Design
cheese packaging formats
cheese packaging formats

sometimes all category disruption takes is a different shape 🔴 > ♥️

when all other cheeses are packing into circular round wax’s – Godminster have chosen a classic love heart which jumps out of the fixture.

I wasn’t even shopping for cheese, and never shop this category — this caught my eye when I was at 9am warp speed to the bakery.

They haven’t changed brand, messaging, proposition, recipe — they’ve changed a shape.

đź”´ = I belong here with all of the other đź”´ cheeses
♥️ = I am different

Would this ♥️ grab your attention? Would it be enough to make you buy?

daniel hinde
Daniel Hinde

Daniel Hinde is the Founder & Creative Director of Greatergood® Brands – a London-based branding and packaging design agency specialising in FMCG & CPG consumer brands.

With over 20 years of commercial experience building brands for global household names and hundreds of disruptive challenger brands – Daniel leads Greatergood's strategic and creative output across brand strategy, brand design, packaging design and retail strategy.

His work spans food and drink, health and wellness, supplements and everyday consumer goods – from early-stage startups preparing for their first retail listing to established brands repositioning for growth.

Looking for a Cheese Packaging Agency?

With over 20 years experience building brands for retail standout – we’ve created packaging design for everything from dog food to truffle paste

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