Greatergood® Wins 2 Creativepool Awards for Branding & Packaging Design

We are thrilled to receive not one, but two awards at the Creativepool Annual 2026. Creativepool Awards recognises outstanding work across the global creative industry. Our work won in both the independently voted for ‘People’s Choice Award’, and also the design judges category.

What did we win?

Branding Award (2026, Bronze) for AEVUM – judge Paul Taylor said “Strong strategy and concept produce an elevated identity executed with precision and craft. The restrained colour palette amplifies its premium, sophisticated character.”
Packaging Design Award (2026, People’s Choice Award) for Oh Raw! – judge Mark Nunn said “Strategic use of bold blue and high-impact typography gives the brand undeniable shelf standout and thumbnail appeal. Beautifully executed and exceptionally eye-catching.”

Our award winning brand design for AEVUM – we created a premium, monochrome identity rooted in a fountain of youth narrative – with a logotype which feels more like it was carved from stone than typeset...

What difference does award-winning work made for our clients?

Award winning work gives our clients recognition in the role they play in creative output. Measuring creativity can be incredibly difficult – awards acknowledge excellence – and the decisions that had to be made to get our projects to that point (which is a joint collaboration between clients and agencies).
It gives credibility to retail buyers and investors. An award functions as third-party validation that strategic, transformative and therefore valuable design has been implemented.

Our award winning packaging design work for Oh Raw! spanned brand naming, brand design, packaging design, retail strategy – and a complete brand launch.

What difference does award-winning work make to us as an agency?

Receiving awards acknowledges the extra mile we go to really deliver projects which not only look “good,” but have a strategic and commercial grounding behind them.
It rewards our work with an independent eye (not our own) — one that can judge our work in isolation, on its own merits.

View the complete winners list at creativepool.

Need help designing packaging that speaks to your actual customer base, not just the loudest generation in the trend reports?

We help FMCG and CPG brands understand the generations they’re really serving – and design packaging for how that audience actually shops

Get in touch

Daniel Hinde

Daniel Hinde is the Founder & Creative Director of Greatergood® Brands – a London-based branding and packaging design agency specialising in FMCG & CPG consumer brands.

With over 20 years of commercial experience building brands for global household names and hundreds of disruptive challenger brands – Daniel leads Greatergood's strategic and creative output across brand strategy, brand design, packaging design and retail strategy.

His work spans food and drink, health and wellness, supplements and everyday consumer goods – from early-stage startups preparing for their first retail listing to established brands repositioning for growth.