Claudi & Fin
Ice Lolly Packaging Design
Ice lolly and ice cream packaging design for a healthier children's brand made with fruit and Greek yoghurt
Type of Client
FMCG
Food & Drink
Type of Work
Brand Strategy Packaging Design Retail Strategy
The Brief
Claudi & Fin make award-winning children’s ice lollies with natural fruit and real Greek yoghurt. As the brand expanded into new products, they needed an ice lolly packaging design agency to help grow the range while keeping everything families already loved about it.
The Work
Ice lolly packaging with characters kids love
Claudi & Fin’s characters were already loved by children and trusted by parents. Our job was to give them more to say – we brought them forward as the heroes of the range, each with its own colour and personality, so every flavour feels like a new friend rather than another box in the freezer.
Achieving differentiation & distinction
Each new product needed its own personality, while still being unmistakably Claudi & Fin.
For the Smoothie Lollies, we illustrated all five lollies – flooding the packs with colour for standout in the classic white space freezer aisle which is notoriously unforgiving to light background brands. For the Push Up Lollies a single, supersized hero lolly surrounded by fruit bursts gives the product shelf presence, flavour cues and colour blocking – whilst also making the format proposition clear and interesting for the category too.
Ready for retail
Together, the two ranges form one joyful, coherent family – built to stand out in the freezer aisle, but stay true to the brand which consumers already know and love.
The Outcome
Our packaging design for Claudi & Fin helped them to build on the brand which they’ve created and which consumers love. Creating new product lines which stay true to their brand, but have differentiation on shelf.
How We Helped
Ice Lolly Packaging Design
Character Illustration
Retail Strategy
Have an ice lolly or ice cream packaging project in mind, or want to hear more about our work with Claudi & Fin? We’ve spent 20 years building food and drink brands that stand out on shelf – from frozen desserts to snacks, drinks and beyond.
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