Vieve Protein Water
Out Of Home Advertising
We worked with Vieve Protein Water on an out of home advertising campaign to support new retail launches
Type Of Client
FMCG
Food & Drink
Type Of Work
Campaign
The Brief
The brief was to leverage the benefits of protein water, and signal a wiser and healthier hydration choice in soft drinks.
The Work
We created a series of key visuals, tieing them together with the headline “H2Oh Yeah”, “Water just got an upgrade”and other punchy verbal messages to help Vieve’s proposition land with consumers quickly and easily.
This was paired with bold and vibrant product photography complimenting unique SKU colour ombre backgrounds, and a supersized V graphic holding device to focus attention on the core product – creating a consistent key visual across campaign touchpoints.
The Outcome
The Vieve campaign was spread across billboards and wall and retail takeovers to support their recent retail wins in airports globally. The feedback on the out of home advertising we created was so positive that they were given further additional sites to roll the campaign onto.
Rafael, Founder, Vieve
Thank-you Greatergood® Brands for you help on this really happy with the result we’re getting really positive feedback – the additional sites we've been given on this have been a huge bonus too!
Daniel, Founder & Creative Director, Greatergood® Brands
It was a pleasure working with Vieve on this activation campaign – the creative and copy sell the proposition quickly, easily, and distinctively.
How We Helped
Out Of Home Advertising
Campaign
Want to hear more about our work with Vieve or looking for an out of home advertising agency? Email us – or send a message below.
