Riviera Iced Tea
Drinks Branding
Drinks branding and packaging design for a new range of premium iced tea – inspired by the Mediterranean
Type Of Client
FMCG
Food & Drink
Type Of Work
Brand Identity Packaging Design Retail Strategy
The Brief
Riviera approached us to create a new premium brand of iced tea, breaking away from the stereotypical citrus imagery and bringing new consumers to the category.
The Work
We created an identity and packaging design inspired by the Mediterranean – sunsets, pastel skylines, and Summer ombres.
A versatile brand toolkit was created to include skylines, landscapes and more. From here we further supported Riviera with direct-to-consumer packaging and brand launch marketing materials.
The Outcome
Upon its retail launch – Riviera consistently outperformed competitor ready-to-drink brands and was a consistent top-selling brand. Riviera built on this success by securing wholesale listings and major grocer pitches.
Francesca, Founder, Riviera
Greatergood Brands® did all of the branding for our iced tea. They followed the brief perfectly, were really helpful and communication was alway great. They have really good knowledge of the beverage industry and our branding is the first thing we get complimented on!
Daniel, Founder & Creative Director, Greatergood® Brands
Riviera is positioned in a refreshingly more premium and sophisticated way for the iced tea category – it's been great seeing Francesca going from strength to strength with her retail listings up and down the UK.
Featured In
- Favourite Design 2024
How We Helped
Brand Identity Development
Packaging Design
Retail Strategy
Want to hear more about our work with Riviera, or looking for a drinks branding agency? Email us at hi@greatergood-brands.com or send us a message below.
