FMCG Perfect Serves – Corona — Brand & Packaging Design Agency London

How did I miss this?

Corona (Grey Global) created 25,000 laser cut limes with “Lime Guides” on them – to help consumers solve the “problem” of limes which didn’t fit into their bottles.

When I think of alcohol brands and rituals or “the perfect serve” as we called it in beverage world – the strongest (and most valuable) brands have an affinity with something.

FMCG is full of these rituals – perhaps the way a product is packaged, a manufacturing limitation which became an invaluable brand asset…

🍊 Terry’s Chocolate Orange = Don’t Tap It Whack It
⚪ Pringles = Once You Pop
🍋‍🟩 Corona = Lime
🔴 Babybel = Wax
🍺 Guinness = Half Pour / Split The G

These rituals need not be the realm of the global groups only…

As challengers like MOJU have created theatre with their serving marks on the side of bottles…
Or Jason’s Sourdough with their iconic Blue roll top sourdough packs…
Bold Bean Co | B Corp™ – talk about getting their product out of the jar, the squelch it makes when you shake it out… (THEATRE!)

A texture – a format – a quirk – these brand rituals become valuable brand assets.

Did I miss anyone?

Daniel Hinde

Daniel Hinde is the Founder & Creative Director of Greatergood® Brand & Packaging Design Agency – a London-based branding and packaging design agency specialising in FMCG & CPG consumer brands.

With over 20 years of commercial experience building brands for global household names and hundreds of disruptive challenger brands – Daniel leads Greatergood's strategic and creative output across brand strategy, brand design, packaging design and retail strategy.

His work spans food and drink, health and wellness, supplements and everyday consumer goods – from early-stage startups preparing for their first retail listing to established brands repositioning for growth.