If you had 250k to put your brand mark on a can ring pull – what asset would you use?
💭 Your logo? Your brand colour? An icon? Do you have an asset that feels iconic and would work at that scale? Will it still feel iconic and timeless in 10 years time? Does it create “a smile in the mind”? 💭
✅ A brand signifier is an asset that signals recognition and builds brand equity before the name is even read. ✅
🍟 At a glance, at a distance – perhaps supersized on a billboard and cropped into the top right hand with nothing else (Red & Yellow Arches we see you…). 🍟
The ring pull is the ultimate reductive canvas. No room for a strapline, a story, or an explanation.
🧠 A simple piece of design which should create “a smile in the mind”. 🧠
How are you building your brand assets? What signifiers do you feel proud to eat, to wear – to recognise, engage and associate yourself with?
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