sometimes all category disruption takes is a different shape 🔴 > ♥️
when all other cheeses are packing into circular round wax’s — Godminster have chosen a classic love heart which jumps out of the fixture.
I wasn’t even shopping for cheese, and never shop this category — this caught my eye when I was at 9am warp speed to the bakery.
They haven’t changed brand, messaging, proposition, recipe — they’ve changed a shape.
đź”´ = I belong here with all of the other đź”´ cheeses
♥️ = I am different
Would this ♥️ grab your attention? Would it be enough to make you buy?
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