Moisturiser Packaging Design – Disrupt The Daily — Brand & Packaging Design Agency London

👀🍦 The TikTok Ice Cream Moisturiser – $0 to $100m in 5 years 🍦👀

The Formula?

🫧 Community Driven: 100k customers shape products, SKU names, mood & design – there is a market and 100k strong demand for these products before they even launch

🫧 Founder Thinking: formats have been the same for the last 30 years, at an accessible price point consumers are not excited about the products they use

👉 Bubble have nailed the “this is so cool” Tik Tok Gen Z aesthetic

👉 As Founders & Brand Owners we don’t always need to reinvent the wheel – we don’t always need to venture off to some remote part of Madagascar to obtain the next new obscure skincare ingredient which may just become a trend in the next 10/15 years…

👉 This is a real case study in the simple act of doing something better and offering a more unique and enjoyable experience

Design & packaging design have a very simple function, it’s these simple format interactions which disrupt the daily, sparking moments of joy in the everyday…

With brands competing in a landscape of high drama AI visuals, its brands with real differentiation and emotional experience which will cut through the noise.

Do you like it? Soft Serve or Hard Swerve?

Daniel Hinde

Daniel Hinde is the Founder & Creative Director of Greatergood® Brands – a London-based branding and packaging design agency specialising in FMCG & CPG consumer brands.

With over 20 years of commercial experience building brands for global household names and hundreds of disruptive challenger brands – Daniel leads Greatergood's strategic and creative output across brand strategy, brand design, packaging design and retail strategy.

His work spans food and drink, health and wellness, supplements and everyday consumer goods – from early-stage startups preparing for their first retail listing to established brands repositioning for growth.