The vitamin category is one of the most competitive categories in FMCG, dominated by own-label products, price-driven Amazon brands and a wave of DTC disruptors.
Hello Vitamins approached us looking for a vitamin packaging agency that could help them cut through this noise with clarity, confidence and visual appeal.
As a vitamin packaging agency, our challenge was clear. Create a brand that quickly explained benefits at shelf and ecomm speed, felt credible next to own-label ranges – and attractive enough to be proudly displayed in kitchens, bedrooms and bathrooms.
The Brief
Many vitamin brands struggle with the same problem. Too much information, confusing claims and packaging that feels purely functional amongst a sea of brands with exactly the same visuals, values, claims – and price point.
Hello Vitamins needed to launch with nine SKUs from day one, which made range clarity and navigation essential. Differentiation had to be immediate, while still building a strong family look that could scale.
What Did We Do?
We created the Hello Vitamins brand from the ground up, developing the brand identity, packaging design system, and visual and verbal branding. Our role as a vitamin packaging agency was to simplify the product range and each SKU’s benefits – without stripping away personality (and desirability).
Each SKU was designed to be instantly recognisable through a bold, cohesive layout system, supported by bespoke, vibrant illustrations.
Packaging design illustrations subtly hint at the benefits of each product, helping shoppers understand what each vitamin does without relying on dense copy or medical language.
As a vitamin packaging agency, we focused heavily on collectability. The packs were designed to feel like considered objects, not something to be hidden away, encouraging repeat purchase and brand loyalty through everyday visibility.
- Brand Strategy: Defined the Hello Vitamins brand strategy and positioning to clearly signal a better choice within category
- Brand Identity Design: Crafted the Hello Vitamins brand identity and brand assets including visual and verbal branding
- Vitamin Packaging Design: Designed a scalable packaging design system that launched across nine SKUs at once
- Virtue Claims & Product Messaging: Developed a clear hierarchy to make benefits fast and easy to understand at shelf and e-commerce speed
- Illustration: Created a full suite of bespoke, vibrant illustrations, each subtly reflecting the benefit of the product
- Range Navigation: Ensured the range felt cohesive as a family, while making each SKU easy to differentiate
- Rate Of Sale & Repeat Purchase: Designed the packaging to feel collectable and display-worthy for kitchens, bedrooms and bathrooms
Hello Vitamins launched with a cool and confident brand, and benefit-led packaging design that stands out both on shelf and online. The clear hierarchy makes the range easy to navigate, while the vibrant illustration system gives the brand a distinctive, own-able look.
The result is a vitamin brand that competes confidently with own-label and DTC alternatives, proving the value of working with a specialist vitamin packaging agency that understands both shopper behaviour and category pressure.
Looking for a Vitamin Packaging Agency?
With over 20 years experience building brands and packaging design systems – we’ve created packaging design for everything from children’s cough syrups, to luxury longevity supplements…
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