About Greatergood®
Greatergood® Brands is a London brand and packaging design agency. For over 20 years we've built FMCG & CPG brands that consumers remember, buy, and believe in – helping global names defend and grow their position and challenger brands earn theirs. We work from concept to consumer across brand strategy, brand design, packaging design and retail strategy – taking brands from idea to aisle.
What we do
Our work breathes life and logic into FMCG & CPG brands – working with established brands and disruptive challenger brands across:
Brand Strategy
Steering brands in the right direction with strategy which sets the commercial foundation for strategic design.
Brand Naming
Brand Purpose & Pillars
Brand Story & Straplines
Brand Positioning
Brand Architecture
Verbal Messaging
Brand Design
We breathe life and logic into brands capturing the hearts and minds of consumers, buyers, investors, shareholders and brand teams.
Visual Identity
Rebranding
Brand World
Brand Guidelines
Graphic Toolkits
Website Design
Packaging Design
We believe that for consumer brands – packaging design is your strongest commercial asset – the one touchpoint every shopper, buyer and investor sees first. Our work in packaging design is in demystifying your proposition – increasing desire and distribution.
Packaging Design
Packaging Optimisation
Packaging Redesigns
Messaging & Hierarchy
Copywriting
Structural Design
Artworking & Print Management
Retail Strategy
We deep dive on your retail category and strategy, uncovering strategic insights and how your brand will stand out and grow in a crowded fixture – taking your brand from challenging, to challenger.
SKU Naming
Range Navigation
Buyer Story
Shelf Presence
Retail Category Analysis
Visual Territory Mapping
Category & Competitor Research
Problems we solve
We launch new brands through strategic brand and packaging design, and scale and reposition existing ones through retail strategy and rebranding.
- Launching new brands – we take our startup clients from concept to consumer, across strategy and design. Supporting them as their strategic advisor throughout their product development, manufacturing, and early routes to market.
- Scaling a challenger brand toward a retail listing – supporting across brand and packaging redesigns to derisk propositions for consumers and buyers and increase distribution.
- Refreshing a brand that’s lost it’s edge – brand refreshes focus on the current category landscape and how we reinvent and reposition for growth whilst maintaining brand equity.
- Multi-SKU and multi-brand portfolio – supporting clients whose SKU count has grown exponentially, with ranges becoming repetitive, fragmented and confusing.
- Retail ready – demystifying and de-risking consumer propositions for retail, putting our best foot forward for retail and e-commerce success
- New markets and expansions – clients often come to us to reposition for new markets, expands and opportunities which require strategic design adjustments
Clients & Categories
From global household names to the challengers taking them on – we specialise in food and drink, FMCG & CPG consumer brands.
Our work has spanned fresh produce, bakery, snacking, drinks, supplements, consumer hygiene and more.
Pernod Ricard (Malibu, Martell, G.H. Mumm, Havana Club, Jameson, Perrier-Jouët, Absolut, Olmeca, Kahlúa), PepsiCo (Walkers, Tropicana), Nestlé (Rachel’s Organic, Munch Bunch), Deliveroo, Tottenham Hotspur, Tesco Café, United Colours of Benetton, Enfamil, Three, Pret A Manger, Taylor’s Port, WKD, Jägermeister and more.
Along with hundreds of disruptive challenger brands – shaking up consumer categories.
Our difference
We’ve been building brands across consumer categories for over 20 years – alongside we’ve also built our own agency-owned brands, giving us first-hand experience of IP, product development, manufacturing, logistics, pitching to major retailers and partners and more.
- Collaborative – we advise our clients as a trusted partner across product formulation and recipes, manufacturing, routes to market, investment, warehousing, buyer engagement and more.
- Connected – we connect our clients with the best people needed for the task at hand, whether international trademarking, warehousing, product development or manufacturing – we pull on our trusted contacts to help clients avoid miscalculated supplier mistakes.
- Agency, brand & founder expertise – our founder Daniel has been a brand owner, worked inside global WPP-owned agencies, and worked in-house with some of the world’s biggest brands.
- Commercial gravitas – every decision we make is rooted in commercial reality and the strategic steps needed to take to incrementally shift the future of your brand
- A win for your brand is a win for ours – on every project we chase PR coverage that puts eyes on your brand and ours together.
Our founder & creative director
Greatergood® Brands was founded by Daniel Hinde, an award-winning designer whose 20 years’ commercial experience spans the UK, EU, USA and MENA – from luxury food halls in Qatar to private airlines for royal families. But it’s consumer brand building that remains his real passion and expertise.
