The Good Knight Co
Consumer Packaging
The Good Knight Co approached us to create a brand identity and packaging range for their new range of functional sleep CBD products
Type Of Client
Consumer Packaged Goods
Type Of Work
Brand Strategy Brand Identity Packaging Design
The Brief
The brief was to create an aspirational lifestyle brand that consumers would want to proudly display on bedside tables. We needed to quickly and clearly communicate that it was a functional CBD sleep product.
The Work
We created a sleek & chic Black and White brand identity and design system making use of lunar phases as a key brand asset.
Use of monochrome and moon phases made the proposition immediately clear as a sleep product with functional benefit. This was paired with clean and contemporary confident typography and understated luxury packaging treatments across the range.
The Outcome
Our work successfully brought The Good Knight Co to life as an aspirational functional consumer product range. The brand is distinctive but minimal, projecting confidence and sophistication. The cohesive design system across SKU’s reinforce the brand’s promise of quality and functional benefit, making it a desirable addition to any nighttime routine.
Charlie, Founder, The Good Knight Co
Everyone has commented on the brand and packaging and how absolutely spot on it is – great work!
Daniel, Founder & Creative Director, Greatergood® Brands
The beauty in this project is in the simplicity – the brand name already does so much work, it is well positioned, premium – and beautiful to look at. All brands within this space are desperate to hit the nail on the head in building these consumer wellness products, which are proudly left out on bedside tables, dressers, bathrooms – this was always our goal with The Good Knight Co.
How We Helped
Brand Strategy
Brand Identity Development
Packaging Design
Want to hear more about how we worked with The Good Knight Co or have a consumer packaging project in mind? Email us at hi@greatergood-brands.com or use the form below.
