Children's Packaging Design & Product design for Sustainable Bike Brand

New Zealand based ‘Wishbone Design’ recently commissioned us to work on the product design of their beautiful limited edition ‘Music Bike‘. We worked closely with Wishbone to illustrate and render artists drawings – preparing for production and international distribution.

Greatergood has a great instinct for our premium brand targeting eco-conscious consumers, and care about the details as much as we do. It was a pleasure working with an agency whose values align so closely with our own. I can highly recommend Greatergood to any client seeking creative from a top-notch agency. – Jennifer McIver (Wishbone)

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Daniel Hinde

Daniel Hinde is the Founder & Creative Director of Greatergood® Brand & Packaging Design Agency – a London-based branding and packaging design agency specialising in FMCG & CPG consumer brands.

With over 20 years of commercial experience building brands for global household names and hundreds of disruptive challenger brands – Daniel leads Greatergood's strategic and creative output across brand strategy, brand design, packaging design and retail strategy.

His work spans food and drink, health and wellness, supplements and everyday consumer goods – from early-stage startups preparing for their first retail listing to established brands repositioning for growth.