From Packaging Design to Plush

A daily thought from Daniel Hinde, Founder of Greatergood® Brands
August 25, 2026|In Retail, Brand Design, FMCG, Packaging Design, Daily Thoughts
from packaging design to plush
from packaging design to plush

Our client took our illustrations off the packaging and turned them into a cushion…

For Mo & Marine, we illustrated where baby wipe pollution really ends up – land, sea and air, from landfill to incineration.

Founders love an obligatory tote bag – our client Katie went further, turning our 2D artwork into a 3D plush toy for the nursery floor, giving the brand a place in the room long after the packaging has been recycled.

This is one of my favourite ways clients have seen the value in the brand world we’ve created for them – when the artwork becomes something a family actually wants to keep, you know the brand has earned a place beyond the shelf.

daniel hinde
Daniel Hinde

Daniel Hinde is the Founder & Creative Director of Greatergood® Brands – a London-based branding and packaging design agency specialising in FMCG & CPG consumer brands.

With over 20 years of commercial experience building brands for global household names and hundreds of disruptive challenger brands – Daniel leads Greatergood's strategic and creative output across brand strategy, brand design, packaging design and retail strategy.

His work spans food and drink, health and wellness, supplements and everyday consumer goods – from early-stage startups preparing for their first retail listing to established brands repositioning for growth.

How much of your brand actually stays in a customer's home after the product's gone?

We design packaging that earns its place beyond the shelf

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