Candy Lips came to us looking for a soda packaging agency that could help them stand out in a fast-moving category shaped by nostalgia, bold flavours and shifting youth culture.
They wanted a brand identity and can design that felt playful and flavour-first – but still modern enough to connect with today’s Gen Z and Gen Alpha shoppers.
The Brief
The brand was to create packaging design with POP! An identity for Candy Lips – but a unique can design for each nostalgic SKU.
We worked with Candy Lips as their soda packaging agency – supporting them across brand strategy and SKU rationale, through to packaging design and artworking.
What Did We Do?
We built a bright, expressive brand world inspired by American candy culture. Using strong colour blocking, bold typography and clear flavour cues, we created a packaging system that felt exciting without becoming chaotic.
Each SKU was given its own personality through colour and illustration, creating instant recognition across the range. Alongside the pack design, we developed the identity, visual assets and launch-ready creative that brought the brand to life across digital and retail.
- Brand Strategy – we shaped the brand strategy by defining Candy Lips positioning, audience focus and flavour-first personality
- Brand Design – we created a versatile and vibrant brand identity for Candy Lips which would feel at home across any of the bold SKUs, or additional product launches
- Packaging Design – we created a bold packaging design system built around strong colour worlds, clear hierarchy and expressive illustrations that give each Candy Lips flavour its own unique personality on pack
- Artworking & Manufacture – working extensively with Candy Lips we supported through artworking phases and aluminium can manufacturing and specifications
Candy Lips launched with a distinctive look that cuts through a crowded fizzy drinks aisle. Retailers responded positively to its flavour clarity and modern positioning, helping the brand gain early traction in the American soda and export space.
The project demonstrates how a soda packaging agency can turn a simple idea into a bold, retail-ready brand built for growth.
Looking for a Soda Packaging Agency?
We’ve built brands and packaging design systems for iced teas, functional juices from global brands, alcohol-free drinks, nostalgic soda brands – and everything inbetween
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