Hello Vitamins
Vitamin Branding
Brand strategy, branding, packaging design and e-commerce website design for vitamin challenger brand Hello Vitamins
Type Of Client
Consumer Packaged Goods
Type Of Work
Brand Strategy Branding Packaging Design Website Design
The Brief
Hello Vitamins were looking for a vitamin branding agency to help them build a new vitamin range. Aiming to challenge own-label ranges, DTC disruptors and entry-level Amazon vitamins by creating a brand that felt clear, credible and desirable.
The aim was to simplify vitamin benefits while building a vitamin brand people would be proud to display in their everyday spaces.
The Work
We created the brand identity, packaging design system and visual and verbal language from the ground up.
With nine SKUs launching simultaneously, we focused on building a cohesive family while ensuring fast differentiation.
Each product features bespoke, vibrant illustrations designed to subtly signal vitamin benefits and build collectability across the range.
The Outcome
Hello Vitamins launched with a confident, benefit-led brand that cuts through both on shelf and online.
The clear navigation and bold illustration system make the range easy to shop, while the considered design elevates vitamins into everyday objects that consumers are happy to keep on display.
How We Helped
Brand Strategy
Brand Identity Development
Packaging Design
Website Design
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