We are thrilled to share our branding and packaging design work for Oh Raw! – a new range of freeze dried fruit and vegetable snacking.
Oh Raw! approached us to create a new brand name, a bold new brand identity, packaging design, website and ongoing marketing support.
The Brief
Oh Raw! came to us with a strong brief and intention to create a disruptive and differentiated brand and packaging design range.
What Did We Do?
We worked with Oh Raw! from concept to consumer – helping them to deliver on their ambition of bringing natural and healthy snacking to the UK market.
- Brand Naming – First we created a fun and playful new brand name for Oh Raw! hinting at the health driven aspect of the product. Successfully registering trademarks in both the UK & US.
- Brand Identity Design – We created a bold and playful identity for Oh Raw! Featuring a brand mark literally turned on its side – we gave further nods to nature with cut out leaf shapes within typography.
- Brand Blocking – Bringing something new and different to the traditionally conservative fruit snacking aisle – we flooded our fruit packaging in fluorescent Blue, with bold Purple typography and flecks of Gold.
- Verbal Branding – We created ownable, hard hitting, and straight to the point brand messaging with our brand promise “Uncompromisingly Raw – Unmistakably Delicious”
- Fuss Free Virtue Claims – We helped consumers understand the benefits of freeze dried, and why they should choose Oh Raw! “100% Mango Nothing Else”.
Following our work with Oh Raw! we continued to support them with website design, launch marketing and social media content, retailer pitch decks and more.
View the full case study here.
Looking for a fruit packaging agency?
We’ve been building food, drink, fruit (and vegetable) brands for over 20 years. Our work has covered everything from disruptive new fruit snacking brands, to broccoli labels – and even packaging for potatoes.
Use the link below to hear how we can drive your fruit brand forwards.
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